Pebbles on the Beach. A superficial rendering of the sublime. Picking up the aspects of 'Design' is an intrinsic approach to life as a whole.
The Freed Design
The Freed Design is an approach to understanding life. We view 'design' as an approach to relating to our world in all manifestations of it. Everything, from pebbles on a beach, to the stripes on a zebra; all reflect 'design'. This means that all aspects of how we relate to our world involves purpose, function and form. Design represents that 'sweet spot' of finding a true synthesis of function and purpose. When that happens, function passively fades into the background reflecting a perfection of form, and you don't even realize the function is there.
- Daniel Freedman, Founder